30 years in pharmaceutical and medical device and diagnostics development covering CMC, preclinical, regulatory and clinical drug development from Phase I to Phase IV in US, Canada Europe and Asia. Therapeutic areas include: Cardiovascular CNS Diabetes and Immune Diseases Endocrinology, Dermatology Inflammatory and Infectious Diseases Metabolic Diseases Oncology Urology and Kidney Diseases Women's and Men's Health Care Key competencies: Strategic Leadership within a matrix environment Clinical research and drug development Regulatory BD, Marketing and Sales support, Financing Extensive publications and KOL interactions Recruiting, managing and coaching staff
20 years of diverse expertise within technology, marketing, media-focused organizations.
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Especially in the age of COVID-19, businesses need to be able to conduct sales, service and ongoing communication virtually. This is no longer a "nice to have." My team and I built an agent and direct to consumer digital capability from scratch. This impacted the entire organization. The buy-in from vertical business center owners was critical to ensure a seamless customer experience throughout the journey.
I was the primary driver of corporate branding, seeking to break out of the often mundane nature of life insurance marketing and branding. GEICO, Farmers, Progressive have all stepped up the branding and creativity game on the property & casualty side. No one had yet been brave -- or creative -- enough to do the same for life insurance. I created a "hero, villain, guide" theme for the company with the buyer positioned as the hero, death itself as the villain and the life insurer as the guide. This was utilized in digital marketing on Facebook, email marketing and on the corporate website.