I have built Challenger brands in technology and financial services sectors. This includes helping CEO's & CMO’s to develop a brand strategy (positioning, identity) and then align their organization and go-to-market execution with the brand strategy. I work with a team of ex-Landor/Interbrand strategists and researchers to build your brand strategy and then I guide the brand alignment (operationalizing the brand roll-out) to ensure you deliver on the brand promise. This includes sales, marketing, operations, customer experience, billing, support, etc.
I am an experienced brand marketer and innovator, having led marketing and innovation for some of the largest premium spirits brands in the world
A strategic and highly accomplished senior airline executive and top corporate officer with extensive global expertise in change management, employee relations/engagement, marketing, contract negotiation and administration, customer service, performance programs, financial planning and project management. Adept at managing diverse organizations encompassing all aspects of the airline journey, including overall product, service, and customer experience. Defines, balances, and achieves goals and objectives while developing dynamic teams to maximize success. Proven aptitude for improving performance, empowering and inspiring teams, reducing expenses, increasing customer and employee satisfaction, developing strategy and vision and increasing revenue.
Akshaya has developed more than a hundred probiotic products for global brands and for all segments of the population starting from infants to seniors. He has developed products that maximize efficacy while maintaining a long shelf life by identifying optimal strains and quantities of bacteria, beneficial and safe non-probiotic ingredients and innovating packaging and delivery solutions that are best for the consumer.
With over 20 years of medical device product development, marketing, and sales experience, Bruce provides clients with a breadth of knowledge and expertise for the entire continuum of marketing activities and deliverables. These competencies include upstream, downstream, go-to-market, competitive strategy, professional society strategy, digital marketing strategy and execution, brand development, and channel strategy.
Launching a business is difficult and requires skills across all areas of business. Consultation and coaching services focus on providing entrepreneurs with the necessary skills to successfully launch their business while ensuring they are prepared for long term growth and success. Areas of focus include relationship management, strategic planning, product and service development, marketing and sales, and project management.
If no one bothers to read a 50 slide powerpoint, it doesn't matter how good your product or service is. I have been recognized as a leader in pitch deck development to win businesses, key licenses and sales by different companies and licensors. I start with a goal-oriented framework that outlines how to accomplish that, and then create an impactful presentation that cuts the fat and gets to the point. I can take your presentation and make it far more professional, shorter, and easier for your target audience to understand.
I hate sofa beds - they are a horrible compromise of a bed and a sofa, and do neither well. If your brand or product positioning isn't laser focused, you too run the risk of having a sofa bed that's not good enough at anything in particular to appeal to people. In my work I have found that Product Positioning and Brand Marketing affects the entire product cycle - product development and features, costing, packaging, naming, sell-in, advertising - when a brand and/or product has a tight, focused positioning for its target audience, everything falls into place. When it's not there, teams struggle to focus on which features to prioritize in banner ads, packaging or videos. Let me help you to create better, tighter positioning that can help your brands and products do better - even for existing products, I know that I can help with your marketing to make it tighter and better - before resorting to the brute force of AB testing.