I have built Challenger brands in technology and financial services sectors. This includes helping CEO's & CMO’s to develop a brand strategy (positioning, identity) and then align their organization and go-to-market execution with the brand strategy. I work with a team of ex-Landor/Interbrand strategists and researchers to build your brand strategy and then I guide the brand alignment (operationalizing the brand roll-out) to ensure you deliver on the brand promise. This includes sales, marketing, operations, customer experience, billing, support, etc.
I am an experienced brand marketer and innovator, having led marketing and innovation for some of the largest premium spirits brands in the world
I provide full creative and art direction for ad campaigns, video production, brand activations, photography, social media and more.
I provide brand development strategy and advice from initial voice and tone, positioning, and identity through to every branded touchpoint and customer marketing moment on the journey.
I provide content strategy and direction, as well as production advising and management, for multichannel campaigns to include online marketing such as display ads, blogs, and social media as well as print campaigns, advertorials, video production, and out-of-home content and activation experiences.
A strategic and highly accomplished senior airline executive and top corporate officer with extensive global expertise in change management, employee relations/engagement, marketing, contract negotiation and administration, customer service, performance programs, financial planning and project management. Adept at managing diverse organizations encompassing all aspects of the airline journey, including overall product, service, and customer experience. Defines, balances, and achieves goals and objectives while developing dynamic teams to maximize success. Proven aptitude for improving performance, empowering and inspiring teams, reducing expenses, increasing customer and employee satisfaction, developing strategy and vision and increasing revenue.