Mike has been working in digital marketing since its inception, is the author of three books on the subject, and consults for large companies each day to help with content marketing and customer experience issues.
Served as a brand CMO and Group Head of Digital-Focused Agency to shape F500 marketing strategies.
There is a strange duality in the minds of the consumers. They want hyper-personalized service anywhere anytime but keeping their privacy and security un-compromised. Now its up to the supply side to come up with a solution. I have experienced both sides of the table to understand how to translate policy requirements to IT functionalities. I have led CCPA live for one of the world’s largest retailer. GDPR requirements for the largest network equipment vendor. Multiple ISO implementations and audits for 27001 and 20000 / ITIL globally. Multiple SOC2, PCI-DSS, HIPAA projects.