Mike has been working in digital marketing since its inception, is the author of three books on the subject, and consults for large companies each day to help with content marketing and customer experience issues.
Presently serve as COO of North America's leading influencer and content marketing company, leading Fortune 1000 companies with SaaS technology and related managed services to develop highly scalable influencer marketing and custom content marketing initiatives.
With over 20 years of medical device product development, marketing, and sales experience, Bruce provides clients with a breadth of knowledge and expertise for the entire continuum of marketing activities and deliverables. These competencies include upstream, downstream, go-to-market, competitive strategy, professional society strategy, digital marketing strategy and execution, brand development, and channel strategy.
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. Reach out to him for a guest on marketing, real estate, or growing American based businesses. Kurt serves as Chief Marketing Officer for Showcase IDX, which has helped real estate agents and brokers bring more than 3 million visitors to their websites in the past year. You’ll find him regularly sharing modern marketing strategies and tactical tips with agents - as well as pointing out the tools and trends to skip. Prior to working with Showcase IDX, Kurt was part of the small team that created the spatial data and navigation industry that grew NAVTEQ (now called HERE) from $85 million in revenue to $1.2 BILLION. He later joined Vitrue, one of two companies that created the social media management industry used by brands from Fortune 100 to tens of thousands of SMBs. Kurt then co-founded Sideqik, one of the first influencer marketing platforms. He is also the lead inventor of disruptive technologies in 5 industries, with 16 granted patents.
As Client Partner | Program Architect at Revenue Architects, for SMB B2B companies in technology, financial services (advisors, investment management) provide issue-based consulting and comprehensive digital marketing agency services for full-funnel buyer engagement to get to the next level of marketing and sales effectiveness As consultant, digital marketing director, PT, at SkinHealth Centers, a leading Boston med spa with an award-winning national product line: Transformed business with modern marketing platforms (including HubSpot, Shopify) and provide suite of digital marketing and demand generation services.
I hate sofa beds - they are a horrible compromise of a bed and a sofa, and do neither well. If your brand or product positioning isn't laser focused, you too run the risk of having a sofa bed that's not good enough at anything in particular to appeal to people. In my work I have found that Product Positioning and Brand Marketing affects the entire product cycle - product development and features, costing, packaging, naming, sell-in, advertising - when a brand and/or product has a tight, focused positioning for its target audience, everything falls into place. When it's not there, teams struggle to focus on which features to prioritize in banner ads, packaging or videos. Let me help you to create better, tighter positioning that can help your brands and products do better - even for existing products, I know that I can help with your marketing to make it tighter and better - before resorting to the brute force of AB testing.
One of the challenges companies have is focusing on product features - I've found that making the switch to talking about consumer needs is far more effective way to convert consideration into purchase. I've done this at tech companies, where we were able to have a much bigger tent than just tech junkies, but parents who cared about the development of their child, to understanding child psychology and emotional needs translating into product development. Let me help you to translate your product benefits into clear, concise consumer benefits that will give a broader audience better insights into how your product can work for them, i.e. the "So What?" rule.