I am an experienced brand marketer and innovator, having led marketing and innovation for some of the largest premium spirits brands in the world
Mike has been working in software product management for 30 years, first at IBM, and now as a consultant for MarTech software startups. Mike assists companies with understanding the market for their product, assessing product-market fit, streamlining the development process, and delivering leads through digital marketing that result in sales.
Digital Transformation Strategy enabling through technology and design thinking.
Created sales for 70,000+ trucks in a channel-based SaaS environment, $20 million sales to an automotive company via opening up that new market, winning Vendor of the Year in China, first for a foreign company turning around a consumer wireless business from subscriber losses to gains and cah flow from negative to positive. Having run sales, marketing and business development teams in the US and worldwide, I am ready to help develop sales and marketing plans that encompass direct sales, channel-based sales along with supporting marketing plans to both drive and augment sales efforts. I can help evaluate current sales teams, help create new ones, and work on innovative marketing plans to complement sales programs. Indirect, or channel-based sales in particular need a different approach to sales, marketing and support for channels. I can help design these programs and create a seamless operation from strategy through sales and marketing, through support. In one engagement, for example, I created and deployed a sales channel and all the requisite marketing programs for a company with no prior experience in the industry which resulted in sales of a SaaS-based product deployed on over 70,000 trucks. I also won vendor of the year from one of China's largest companies, first for a foreigner, and working with them to deploy the software and services throughout Africa and the Middle East. I also developed unique marketing programs and became a staple for call-ins and interviews on Sirius/SM, for example in addition to speaking at conferences, featured in publications, managing trade shows and more.
Business, Ecosystem and Technologies
Akshaya has developed more than a hundred probiotic products for global brands and for all segments of the population starting from infants to seniors. He has developed products that maximize efficacy while maintaining a long shelf life by identifying optimal strains and quantities of bacteria, beneficial and safe non-probiotic ingredients and innovating packaging and delivery solutions that are best for the consumer.
Business, Ecosystem and Technologies Worked at Intel Corporation and Broadcom Inc.
With over 20 years of medical device product development, marketing, and sales experience, Bruce provides clients with a breadth of knowledge and expertise for the entire continuum of marketing activities and deliverables. These competencies include upstream, downstream, go-to-market, competitive strategy, professional society strategy, digital marketing strategy and execution, brand development, and channel strategy.
Expertise in Medical and Regulatory Affairs, Pharmacovigilance, Medical Information and Sales and Marketing Support
I have held executive positions in multiple companies, in varying industries, and for multiple decades. I have sold over $200 million of products and services. I currently have a strong background in IoT for sales, marketing, product development and support worldwide. I have run a telecommunications and software companies, saving companies from bankruptcy and replacing that with positive cash flow and market gains.
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. Reach out to him for a guest on marketing, real estate, or growing American based businesses. Kurt serves as Chief Marketing Officer for Showcase IDX, which has helped real estate agents and brokers bring more than 3 million visitors to their websites in the past year. You’ll find him regularly sharing modern marketing strategies and tactical tips with agents - as well as pointing out the tools and trends to skip. Prior to working with Showcase IDX, Kurt was part of the small team that created the spatial data and navigation industry that grew NAVTEQ (now called HERE) from $85 million in revenue to $1.2 BILLION. He later joined Vitrue, one of two companies that created the social media management industry used by brands from Fortune 100 to tens of thousands of SMBs. Kurt then co-founded Sideqik, one of the first influencer marketing platforms. He is also the lead inventor of disruptive technologies in 5 industries, with 16 granted patents.
Selected by Chairman of The Pillsbury Company (Jack Stafford) for an elite entrepreneurial five-member team with a charter to design, test, and transfer new business concepts for the Pillsbury Company for the 21st century. While on the team I designed and developed new “food court” business concept & 10 year business plan, designed, tested, & wrote new food delivery & retail business plan, and devised new POS & data information system for retail/delivery concept based upon emerging CRM concepts. During my tenure I was chosen for individual Senior executive development program Individual Coaching for Effectiveness (ICE) and trained extensively for trend identification and analysis by Brain Reserve & founder Faith Popcorn. Created a business plan for a small consumer products company locate South Carolina which resulted in them getting financing to move their manufacturing operations out of the “Garage” and into a manufacturing facility. Developed a marketing plan and presentation for the small consumer products company in South Carolina that resulted in them landed the Walmart account.
I hate sofa beds - they are a horrible compromise of a bed and a sofa, and do neither well. If your brand or product positioning isn't laser focused, you too run the risk of having a sofa bed that's not good enough at anything in particular to appeal to people. In my work I have found that Product Positioning and Brand Marketing affects the entire product cycle - product development and features, costing, packaging, naming, sell-in, advertising - when a brand and/or product has a tight, focused positioning for its target audience, everything falls into place. When it's not there, teams struggle to focus on which features to prioritize in banner ads, packaging or videos. Let me help you to create better, tighter positioning that can help your brands and products do better - even for existing products, I know that I can help with your marketing to make it tighter and better - before resorting to the brute force of AB testing.
One of the challenges companies have is focusing on product features - I've found that making the switch to talking about consumer needs is far more effective way to convert consideration into purchase. I've done this at tech companies, where we were able to have a much bigger tent than just tech junkies, but parents who cared about the development of their child, to understanding child psychology and emotional needs translating into product development. Let me help you to translate your product benefits into clear, concise consumer benefits that will give a broader audience better insights into how your product can work for them, i.e. the "So What?" rule.