I am an experienced brand marketer and innovator, having led marketing and innovation for some of the largest premium spirits brands in the world
Mike has been working in software product management for 30 years, first at IBM, and now as a consultant for MarTech software startups. Mike assists companies with understanding the market for their product, assessing product-market fit, streamlining the development process, and delivering leads through digital marketing that result in sales.
Digital Transformation Strategy enabling through technology and design thinking.
Created sales for 70,000+ trucks in a channel-based SaaS environment, $20 million sales to an automotive company via opening up that new market, winning Vendor of the Year in China, first for a foreign company turning around a consumer wireless business from subscriber losses to gains and cah flow from negative to positive. Having run sales, marketing and business development teams in the US and worldwide, I am ready to help develop sales and marketing plans that encompass direct sales, channel-based sales along with supporting marketing plans to both drive and augment sales efforts. I can help evaluate current sales teams, help create new ones, and work on innovative marketing plans to complement sales programs. Indirect, or channel-based sales in particular need a different approach to sales, marketing and support for channels. I can help design these programs and create a seamless operation from strategy through sales and marketing, through support. In one engagement, for example, I created and deployed a sales channel and all the requisite marketing programs for a company with no prior experience in the industry which resulted in sales of a SaaS-based product deployed on over 70,000 trucks. I also won vendor of the year from one of China's largest companies, first for a foreigner, and working with them to deploy the software and services throughout Africa and the Middle East. I also developed unique marketing programs and became a staple for call-ins and interviews on Sirius/SM, for example in addition to speaking at conferences, featured in publications, managing trade shows and more.
Business, Ecosystem and Technologies
Business, Ecosystem and Technologies Worked at Intel Corporation and Broadcom Inc.
With over 20 years of medical device product development, marketing, and sales experience, Bruce provides clients with a breadth of knowledge and expertise for the entire continuum of marketing activities and deliverables. These competencies include upstream, downstream, go-to-market, competitive strategy, professional society strategy, digital marketing strategy and execution, brand development, and channel strategy.
Expertise in Medical and Regulatory Affairs, Pharmacovigilance, Medical Information and Sales and Marketing Support
I have held executive positions in multiple companies, in varying industries, and for multiple decades. I have sold over $200 million of products and services. I currently have a strong background in IoT for sales, marketing, product development and support worldwide. I have run a telecommunications and software companies, saving companies from bankruptcy and replacing that with positive cash flow and market gains.