I have helped multiple ad & digital agencies migrate from selling production tasks to becoming a trusted CMO advisor. I can help you transition your service model to integrated marketing (paid media + owned media + shared media + earned media) and restructure your Org chart, workflows, financial model and business development pitch to deliver.
Served as a brand CMO and Group Head of Digital-Focused Agency to shape F500 marketing strategies.
With over 20 years of medical device product development, marketing, and sales experience, Bruce provides clients with a breadth of knowledge and expertise for the entire continuum of marketing activities and deliverables. These competencies include upstream, downstream, go-to-market, competitive strategy, professional society strategy, digital marketing strategy and execution, brand development, and channel strategy.
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. Reach out to him for a guest on marketing, real estate, or growing American based businesses. Kurt serves as Chief Marketing Officer for Showcase IDX, which has helped real estate agents and brokers bring more than 3 million visitors to their websites in the past year. You’ll find him regularly sharing modern marketing strategies and tactical tips with agents - as well as pointing out the tools and trends to skip. Prior to working with Showcase IDX, Kurt was part of the small team that created the spatial data and navigation industry that grew NAVTEQ (now called HERE) from $85 million in revenue to $1.2 BILLION. He later joined Vitrue, one of two companies that created the social media management industry used by brands from Fortune 100 to tens of thousands of SMBs. Kurt then co-founded Sideqik, one of the first influencer marketing platforms. He is also the lead inventor of disruptive technologies in 5 industries, with 16 granted patents.
Education 1) Master of Telemedicine and E-Health (MTE) 2) Oxford Artificial Intelligence Programme Experience 1) Application of technology in medical education, patient care, and health insurance 2) Social Media engagement with patients and other doctors 3) Implement and run telemedicine services 4) International digital collaborations in 120+ countries 5) Improving patient care and pharmacy digital systems 6) Leveraging social media data and interactions 7) Transforming traditional files to digital files in healthcare
I can assist you with your social media marketing outreach, including e-newsletter development, social media updates on platforms such as Facebook, Twitter, Instagram, Pinterest, Architizer, Houzz. I can also assist with website updates, including providing you with a coordinated approach for updating all of these platforms in consistently and with a planned approach.
I hate sofa beds - they are a horrible compromise of a bed and a sofa, and do neither well. If your brand or product positioning isn't laser focused, you too run the risk of having a sofa bed that's not good enough at anything in particular to appeal to people. In my work I have found that Product Positioning and Brand Marketing affects the entire product cycle - product development and features, costing, packaging, naming, sell-in, advertising - when a brand and/or product has a tight, focused positioning for its target audience, everything falls into place. When it's not there, teams struggle to focus on which features to prioritize in banner ads, packaging or videos. Let me help you to create better, tighter positioning that can help your brands and products do better - even for existing products, I know that I can help with your marketing to make it tighter and better - before resorting to the brute force of AB testing.
One of the challenges companies have is focusing on product features - I've found that making the switch to talking about consumer needs is far more effective way to convert consideration into purchase. I've done this at tech companies, where we were able to have a much bigger tent than just tech junkies, but parents who cared about the development of their child, to understanding child psychology and emotional needs translating into product development. Let me help you to translate your product benefits into clear, concise consumer benefits that will give a broader audience better insights into how your product can work for them, i.e. the "So What?" rule.
I prepare executives for media exposure and public speaking with personalized media training programs. The comprehensive workshops help attendees from any organization perfect their media interview skills while ensuring the right messaging is consistently conveyed in the real world of broadcast and social media. Whether you're live at 5:00, edited into the 6:00 show, or featured on a talk show, you'll learn how the news media works and how to build the confidence and control to make it work for you. Attendees learn how to take control of the interview, neutralize loaded questions, and turn negative questions into positive answers. I design training workshops based on each client's individual needs. I talk to my clients, learn their issues, assess their needs, and develop a personalized training program. During the training, I simulate the type of on-camera interviews you'll face in broadcast news, print news, and on the scene while communicating under extreme pressure during a crisis. I make the interactions during the workshop as realistic as possible and as tough as necessary. My clients always appreciate the challenge, knowing they are now prepared to face any media interview with confidence.