I have built Challenger brands in technology and financial services sectors. This includes helping CEO's & CMO’s to develop a brand strategy (positioning, identity) and then align their organization and go-to-market execution with the brand strategy. I work with a team of ex-Landor/Interbrand strategists and researchers to build your brand strategy and then I guide the brand alignment (operationalizing the brand roll-out) to ensure you deliver on the brand promise. This includes sales, marketing, operations, customer experience, billing, support, etc.
Created sales for 70,000+ trucks in a channel-based SaaS environment, $20 million sales to an automotive company via opening up that new market, winning Vendor of the Year in China, first for a foreign company turning around a consumer wireless business from subscriber losses to gains and cah flow from negative to positive. Having run sales, marketing and business development teams in the US and worldwide, I am ready to help develop sales and marketing plans that encompass direct sales, channel-based sales along with supporting marketing plans to both drive and augment sales efforts. I can help evaluate current sales teams, help create new ones, and work on innovative marketing plans to complement sales programs. Indirect, or channel-based sales in particular need a different approach to sales, marketing and support for channels. I can help design these programs and create a seamless operation from strategy through sales and marketing, through support. In one engagement, for example, I created and deployed a sales channel and all the requisite marketing programs for a company with no prior experience in the industry which resulted in sales of a SaaS-based product deployed on over 70,000 trucks. I also won vendor of the year from one of China's largest companies, first for a foreigner, and working with them to deploy the software and services throughout Africa and the Middle East. I also developed unique marketing programs and became a staple for call-ins and interviews on Sirius/SM, for example in addition to speaking at conferences, featured in publications, managing trade shows and more.
I will provide you with the knowledge needed on how to develop your career further to maximize your influence within the company you currently work while gaining outside recognition by companies seeking executives who have your values and expertise.
With over a decade of international experience in making founder CEO’s and leadership teams "Pivots" for their business, I have leveraged mastery in “Entrepreneur DNA”, “Whole brain Thinking”, “Emotional intelligence”, “Applications of neuroscience”, “ Advanced communication" and “Business strategy” to enable these leaders to “Pivot” their life and business for achieving remarkable success. Deep has coached tens of CEOs in the global business arena (US, Singapore, India, Australia and Sri Lanka) and is acknowledged for his deep understanding of business environment and its complexities. His knowledge of "Entrepreneurial DNA" helps in taking founder CEOs to the edge of possibilities in business. His learnings from the CEOs is 'Gold dust', which puts him in a very superior position to coach CEOs of start-ups and early stage companies. Focus of coaching is to engage the 6 core areas that remarkably successful entrepreneurs demonstrate in leading and creating high value businesses from virtually nothing. Assessment: Saville (Wills Towers Watson) Entrecode Whole brain thinking- Neethling brain instruments
I provide full creative and art direction for ad campaigns, video production, brand activations, photography, social media and more.
I provide brand development strategy and advice from initial voice and tone, positioning, and identity through to every branded touchpoint and customer marketing moment on the journey.
I help start-ups and established companies and founders to create names for their new products, companies, apps, and websites. Taglines, too!