I am an experienced brand marketer and innovator, having led marketing and innovation for some of the largest premium spirits brands in the world
Define or optimize structural Package Development departments
Mike has been working in software product management for 30 years, first at IBM, and now as a consultant for MarTech software startups. Mike assists companies with understanding the market for their product, assessing product-market fit, streamlining the development process, and delivering leads through digital marketing that result in sales.
I have extensive experience in the commercialization of technologies for healthcare, product development, with a focus on diagnostics and life science tools. This includes the entire value chain from initial technology assessment, through product development, quality systems, regulatory submissions, and supply chain development.
I help start-ups and established companies and founders to create names for their new products, companies, apps, and websites. Taglines, too!
Business, Ecosystem and Technologies
Platform / Product Strategy and Leadership.
With 23 US patents associated with the design, development, and application of medical devices, Bruce brings significant depth of experience to mechanical design, product strategy, and innovation. Leading the development and launch of products in neuromodulation, cardiac rhythm disease management, and digital health, Bruce offers a unique perspective on product development, launch, and commercialization.
I listen carefully, review what you have, then help you solidify the messaging and roadmap to make you stand out based on a deep understanding of your vision, the target customer's needs, and competitors. I'll also create marketing collateral including the product pitch, deep content and sales tools to help you win in the marketplace. I spin up quickly and have many satisfied customers as references across a variety of technologies.
A strategic and highly accomplished senior airline executive and top corporate officer with extensive global expertise in change management, employee relations/engagement, marketing, contract negotiation and administration, customer service, performance programs, financial planning and project management. Adept at managing diverse organizations encompassing all aspects of the airline journey, including overall product, service, and customer experience. Defines, balances, and achieves goals and objectives while developing dynamic teams to maximize success. Proven aptitude for improving performance, empowering and inspiring teams, reducing expenses, increasing customer and employee satisfaction, developing strategy and vision and increasing revenue.
30 years in pharmaceutical and medical device and diagnostics development covering CMC, preclinical, regulatory and clinical drug development from Phase I to Phase IV in US, Canada Europe and Asia. Therapeutic areas include: Cardiovascular CNS Diabetes and Immune Diseases Endocrinology, Dermatology Inflammatory and Infectious Diseases Metabolic Diseases Oncology Urology and Kidney Diseases Women's and Men's Health Care Key competencies: Strategic Leadership within a matrix environment Clinical research and drug development Regulatory BD, Marketing and Sales support, Financing Extensive publications and KOL interactions Recruiting, managing and coaching staff
Business, Ecosystem and Technologies Worked at Intel Corporation and Broadcom Inc.
The architecture that made a successful startup is often not the one that will facilitate continued growth. Those early implementations will require enhancements as technology and business needs change. This requires the team to adopt an evolutionary mindset, one that understands the value of the system that is working now but embraces incremental change to achieve the ultimate goal. Most of my experience centers around helping organizations to get to market quickly with a solution with a foundation built for evolution. In addition to helping organizations evolve their existing solution that have reached their limit.
Making digital products (apps, websites) easy to use and effective in delivering value for both the business and end-users.
Creating delightful and user-friendly interfaces that deliver business results (i.e conversion, retention)
Leveraging Design Thinking to create a winning strategy that delivers maximum value to end-users and stakeholders
Expertise in Medical and Regulatory Affairs, Pharmacovigilance, Medical Information and Sales and Marketing Support
Rapid prototype and analysis (3D printing, software, AI, manufacturing)