I have doctoral level training in both qualitative and quantitative research. My experience includes development of new, globally scaled, assessments and evaluation systems in the areas of; program satisfaction, stakeholder/customer satisfaction, academic program outcomes, employee and stakeholder success and wellness. Data driven decision making is necessary for organizational success, the challenge is to get to the data and then what to do with it. I have a proven track record in both.
Created sales for 70,000+ trucks in a channel-based SaaS environment, $20 million sales to an automotive company via opening up that new market, winning Vendor of the Year in China, first for a foreign company turning around a consumer wireless business from subscriber losses to gains and cah flow from negative to positive. Having run sales, marketing and business development teams in the US and worldwide, I am ready to help develop sales and marketing plans that encompass direct sales, channel-based sales along with supporting marketing plans to both drive and augment sales efforts. I can help evaluate current sales teams, help create new ones, and work on innovative marketing plans to complement sales programs. Indirect, or channel-based sales in particular need a different approach to sales, marketing and support for channels. I can help design these programs and create a seamless operation from strategy through sales and marketing, through support. In one engagement, for example, I created and deployed a sales channel and all the requisite marketing programs for a company with no prior experience in the industry which resulted in sales of a SaaS-based product deployed on over 70,000 trucks. I also won vendor of the year from one of China's largest companies, first for a foreigner, and working with them to deploy the software and services throughout Africa and the Middle East. I also developed unique marketing programs and became a staple for call-ins and interviews on Sirius/SM, for example in addition to speaking at conferences, featured in publications, managing trade shows and more.
Process Improvement strategist; I have helped businesses of all sizes grow substantially in sales and profits while keeping costs low. I build high-performance teams and execute strategic assessments coupled with executive advisory services. Clients recognize that I listen to them and solve their problems. I never try to force them into a platform or direction against their will and I work well with their teams to identify solutions that are cost-effective and timely. I have held the positions of CFO, CIO, Executive Consultant, Controller, General Manager and Director of Business Development with various companies and I thrive on learning and growing.