One of the challenges companies have is focusing on product features - I've found that making the switch to talking about consumer needs is far more effective way to convert consideration into purchase. I've done this at tech companies, where we were able to have a much bigger tent than just tech junkies, but parents who cared about the development of their child, to understanding child psychology and emotional needs translating into product development. Let me help you to translate your product benefits into clear, concise consumer benefits that will give a broader audience better insights into how your product can work for them, i.e. the "So What?" rule.